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I've been trying to get my custom post title but so far no luck, I tried the reference as well couldn't make it to work.

function create_aop_post_types(){
$args = array(
    'label'              => 'News',
    'public'             => true,
    'rewrite'            => array( 'slug' => 'news' ),
    'has_archive'        => true,
    'menu_position'      => null,
    'taxonomies'         => array('category', 'post_tag'),
    'supports'           => array( 'title', 'editor', 'author', 'thumbnail', 'excerpt', 'comments', 'custom-fields', 'revisions' )
);

register_post_type( 'news', $args );

Trying to output 'label' => 'News' in a href and I tried the_title(); with permalink.

<div class="feedhead news clearfix"><a href="<?php the_permalink() ?>" title="<?php the_title(); ?>"><?php echo get_the_title(); ?></a></div>
        <div class="newscol-items">
            <?php
            //Instead do this using a WP Query and loop.
            $queryargs = array(
                'post_type'=>'news',
                'showposts'=>5
            );
            query_posts($queryargs);
            if (have_posts()){
                $count = 0;
                while (have_posts()) {
                    the_post();
                    $count++;
                    get_template_part('content','news');
                }
            } else {
                get_template_part('content','noposts');
            }
            wp_reset_query();
            ?>
        </div>

so far I'm only doing but I'm sure there is a better way of doing it than what I've tried.

Use advanced custom fields then create a field called mycustom_title, then do

<?php the_field("[mycustom_title]"); ?>

For the title, the_permalink() and the_title() need to be inside the while loop. And then you won't need to use get_the_title() either. For the label, a custom field is better. See this page: http://codex.wordpress.org/Custom_Fields

    <div class="newscol-items">
        <?php
        //Instead do this using a WP Query and loop.
        $queryargs = array(
            'post_type'=>'news',
            'showposts'=>5
        );
        query_posts($queryargs);
        if (have_posts()){
            $count = 0;
            while (have_posts()) { ?>
                <div class="feedhead news clearfix"><a href="<?php the_permalink() ?>" title="<?php the_title(); ?>"><?php the_title(); ?></a></div>
                <?php the_post();
                $count++;
                get_template_part('content','news');
            }
        } else {
            get_template_part('content','noposts');
        }
        wp_reset_query();
        ?>
    </div>

This code is working for me and this will fetch current page post type label.

<?php $post_type = get_post_type_object( get_post_type( get_the_ID()) );
        echo $post_type->labels->singular_name ; ?>