Jquery flightboard翻转在桌里

I have a PHP function that is reading data from an XML file and creating a table. Everytime the XML file gets updated, the new information is displayed.

Hoping to use JQuery to add some pizazz. I'd like to use the following flightboard plugin:

http://www.jqueryscript.net/text/Airport-Flight-Board-Text-Effect-with-jQuery-flightboard.html

To be able flip the text only in the price column of my fiddle:

http://jsfiddle.net/Ahsatan/n6vxjskq/

How do I go about doing this?

Currently, my JQuery uses the ajax function to retrieve an HTML string (the table with its contents) from the PHP function.

Any help is deeply appreciated. :-)