我的page.php有问题

I'm in the process of setting up my wordpress site, I finished converting the html to php files but I'm getting this error code:

syntax error, unexpected 'echo' (T_ECHO) in my website url/page.php on line 2

This is my 1st and 2nd line, do you have any idea what i'm suppose to change? Sorry if this is all over the place this is my first time coding anything lol.

<? php
echo '<div class="slicknav_menu"><div class="slicknav_brand"><a 
href="https://twitter.com/pipdig" target="_blank" rel="nofollow noopener"><i 
class="fa fa-twitter"></i></a><a href="https://instagram.com/pipdig" 
target="_blank" rel="nofollow noopener"><i class="fa fa-instagram"></i></a><a 
href="https://www.facebook.com/pipdig" target="_blank" rel="nofollow 
noopener"><i class="fa fa-facebook"></i></a><a 
href="https://www.pinterest.com/pipdig/" target="_blank" rel="nofollow 
noopener"><i class="fa fa-pinterest"></i></a></div><a href="#" aria- 
haspopup="true" role="button" tabindex="0" class="slicknav_btn 
slicknav_collapsed"><span class="slicknav_menutxt"><i class="fa fa-bars"></i> 
</span><span class="slicknav_icon"><span class="slicknav_icon-bar"></span> 
<span class="slicknav_icon-bar"></span><span class="slicknav_icon-bar"> 
</span></span></a><ul role="menu" aria-hidden="true" style="display: none;" 
class="slicknav_nav slicknav_hidden"><li class="menu-item menu-item-type- 
post_type menu-item-object-page menu-item-128"><a tabindex="-1" 
role="menuitem" href="../../about/index.html">About</a></li>';

do following

<?php ?>

<div class="slicknav_menu"><div class="slicknav_brand"><a 
href="https://twitter.com/pipdig" target="_blank" rel="nofollow noopener"><i 
class="fa fa-twitter"></i></a><a href="https://instagram.com/pipdig" 
target="_blank" rel="nofollow noopener"><i class="fa fa-instagram"></i></a><a 
href="https://www.facebook.com/pipdig" target="_blank" rel="nofollow 
noopener"><i class="fa fa-facebook"></i></a><a 
href="https://www.pinterest.com/pipdig/" target="_blank" rel="nofollow 
noopener"><i class="fa fa-pinterest"></i></a></div><a href="#" aria- 
haspopup="true" role="button" tabindex="0" class="slicknav_btn 
slicknav_collapsed"><span class="slicknav_menutxt"><i class="fa fa-bars"></i> 
</span><span class="slicknav_icon"><span class="slicknav_icon-bar"></span> 
<span class="slicknav_icon-bar"></span><span class="slicknav_icon-bar"> 
</span></span></a><ul role="menu" aria-hidden="true" style="display: none;" 
class="slicknav_nav slicknav_hidden"><li class="menu-item menu-item-type- 
post_type menu-item-object-page menu-item-128"><a tabindex="-1" 
role="menuitem" href="../../about/index.html">About</a></li>
<?php

What I have done above is exit the php mode, then use html, then enter into php mode again to do the PHP functions etc..