使用格式在数据库中插入富文本框值

I want to insert rich text box value in database with given format.Now value in rich text box is inserted and alignment get messy while inserting.In my rich text box I typed heading in bold but in my database I saved into normal text. I used varchar data type for this field. I want to know how to store rich text box value with format

Set that column Collation as utf8_general_ci

You should use text data type for this field.