如何使用jquery重定向到seo友好的URL

In my web application htaccess is able to translate seo friendly urls of the form

/e-dmis/home  
/e-dmis/system-admin/groups      
/e-dmis/system-admin/standard-lists/accounting/COA 

....
....
TO

/e-dmis/index.php?content=home  
/e-dmis/index.php?content=system-admin/groups  
/e-dmis/index.php?content=system-admin/standard-lists/accounting/COA 

....
....

However I am caught in a situation where I need to redirect to page using jquery.For example,

var root = location.protocol + '//' + location.host;
window.location.href=root+'/e-dmis/home';

To my suprise,window.location.href is always taking me to the index page,that is,/e-dmis/index.php- removing the 'content' parameter.
You assistance will be greatly appreciated as it will shorten hours of googling on web about this.
Here is the .htaccess file:

Options -MultiViews
# Turn on rewriting
RewriteEngine On
# Starting with /e-dmis
RewriteBase /e-dmis
# If there's no file that matches the request
RewriteCond %{REQUEST_FILENAME} !-f
# *nor* a directory
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*?)/?$ index.php?content=$1 [L,QSA]