I am not really a developer, so excuse the lack of expertise. I am merely a marketer trying to successfully load the new Facebook pixel on a page to track a registration!
The Facebook pixel helper extension on chrome is giving me a pixel did not load error message (event ID: Page View). Here is a screenshot:
Pixel helper error message screenshot
Let me explain the situation:
My company is creating a Facebook campaign where the goal is to track successful conversions. A conversion being when a prospect goes to our landing page and opts in with their name, email and phone. I use to set this up in FB with a tracking conversion pixel. FB told me, however, that they are phasing out this pixel and are instead using a new Facebook pixel.
In FB Ads manager, I copied the new code for the new pixel. I then went to my landing page software, LeadPages.net, and inserted the code into the head tag section.
I published the leadpage thru LeadPage's WP plug-in to our WordPress site. When a prospect clicks on our facebook ad, they go to the landing page. When they opt in, they are taken to a Thank You page. This is where I inserted the new FB pixel code. Here is a screenshot:
We cannot track successful conversions. I tried altering the code with an action -- a complete registration. This is the snippet of code that I used on the LeadPages thank you page:
fbq('track','CompleteRegistration');
According to FB, this is the complete registration scenario that tracks when a registration form (opt-in on a landing page) is completed.
That did not work. Facebook ran out of ideas and is suggesting that I post here.
Can anyone help a code-clueless marketer? :)
Thanks,
Mike