如何在cfoutput中添加＃？

I have to render the following html tags from an ajax query. Issue is cfml treats any string prefixed with # as an identifier. So I'm getting an error.

 <cfoutput>
                <table style="display:none;" width="100%" border="1" cellpadding="2" cellspacing="0">
                    <tr>
                        <td width="43%" bgcolor="#649DCA"><strong>Class</strong></td>
                        <td width="20%" bgcolor="#649DCA"><strong>Site</strong></td>
                        <td width="47%" bgcolor="#649DCA"><strong>Date/Time</strong></td>
                    </tr>
  </cfoutput>

You just need to double up your #'s.

<td width="43%" bgcolor="##649DCA"><strong>Class</strong></td>

Personally, I would probably just use CSS and style the table separately.