UTF-8和mymysql包

I'm using the mymysql to insert records into a MySQL DB in Go.

I am attempting to insert UTF-8 encoded data into a table. If I insert the data directly using the mysql command prompt, it works fine. If I use mymysql, L’ Échafaud becomes L’ Échafaud.

It was my understanding that mymysql uses UTF-8 by default. Just in case I added the explicit db.Register("set names utf8") but that hasn't helped either.

If I print the strings to screen before inserting them, they appear to be encoded correctly.

Is there something else I need to do in Go to insert UTF-8 encoded strings?

Here are the relevant code sections:

func NewDbConnection(dbName string, dbServer string, dbUser string, dbPass string) (*Db, error) {
    me := Db{}
    me.Conn = mysql.New("tcp", "", dbServer, dbUser, dbPass, dbName)
    err := me.Conn.Connect()
    me.Conn.Register("set names utf8")
    return &me, err
}

func (db *Db) InsertRelease(r Release) (uint64, error) {
    stmt, err := db.Conn.Prepare(`insert into releases
        (name,artist_id,itunes_id,genre,label_name,image_source,
        created_at,updated_at,date,scraped,itunes)
        values (?,?,?,?,?,?,?,?,?,true,?)`)

    res, err := stmt.Run(r.Name, r.ArtistID, r.ItunesID, r.Genre, r.LabelName,
        r.ImageURL, r.CreatedAt, r.UpdatedAt, r.ReleaseDate, r.ItunesURL)
    return res.InsertId(), err
}

type Release struct {
    ID, ArtistID, ItunesID, ArtistItunesID, Type int
    Name, ImageURL, Genre, LabelName             string
    ItunesURL                                    string
    ReleaseDate, CreatedAt, UpdatedAt            time.Time
}